Insomnicats Office

B2B Technology and SaaS Content Marketing and Content Strategy

If you are a B2B Technology or SaaS company that is in need of content marketing and content strategy, hire me!

Welcome to the home of the Insomnicats. We are losing sleep one word at a time because we do the writing so that you don’t have to. My name is Emma, and I want to help you and your website get more views, readers, subscribers, and ultimately, sales and conversions.

Content marketing goes beyond just blogging. It is the creation of a strategy that takes into account who your customers are and what their wants, needs, and pain points are. Creating content that entertains, informs, and gives answers to your customers’ problems will attract the attention of your customers and gain their trust. Content marketing is following an overall strategy from finding your target audience or “avatar” to creating an editorial calendar of what will be published and when.

It doesn’t matter if you are just starting out, have an abandoned blog, or just want to change things up. I can design a strategy that will first fill in the knowledge gaps and then expand your blog to be a comprehensive resource of what you do, why you do it, and how it can help your target customer.

We can also explore different funnel techniques, email marketing, lead generating call-to-actions, and an appropriate social media strategy to fit your individual needs.

Publishing quality content with carefully crafted titles that generate excitement and curiosity while keeping important keywords in mind, without creating “fake” SEO content is the goal. In fact, there is nothing I hate more than words just for the sake of words or meaningless articles full of useless fluff.


Emma Nelson is the head Insomnicat. Which is kind of a play on sleeping cats and cats not letting you sleep. Any cat owner will relate. The original tagline was losing sleep one word at a time because conscientious writers often lose sleep when they are coming up with ideas. Emma focuses on original creative content with an emphasis on innovative research methods.

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