Insomnicats Office

B2B Technology and SaaS Content Marketing and Content Strategy

If you are a B2B Technology or SaaS company that is in need of content marketing and content strategy, hire me!

Welcome to the home of the Insomnicats. We are losing sleep one word at a time because we do the writing so that you don’t have to. My name is Emma, and I want to help you and your website get more views, readers, subscribers, and ultimately, sales and conversions.

Content marketing goes beyond just blogging. It is the creation of a strategy that takes into account who your customers are and what their wants, needs, and pain points are. Creating content that entertains, informs, and gives answers to your customers’ problems will attract the attention of your customers and gain their trust. Content marketing is following an overall strategy from finding your target audience or “avatar” to creating an editorial calendar of what will be published and when.

It doesn’t matter if you are just starting out, have an abandoned blog, or just want to change things up. I can design a strategy that will first fill in the knowledge gaps and then expand your blog to be a comprehensive resource of what you do, why you do it, and how it can help your target customer.

We can also explore different funnel techniques, email marketing, lead generating call-to-actions, and an appropriate social media strategy to fit your individual needs.

Publishing quality content with carefully crafted titles that generate excitement and curiosity while keeping important keywords in mind, without creating “fake” SEO content is the goal. In fact, there is nothing I hate more than words just for the sake of words or meaningless articles full of useless fluff.

Create Stunning Headlines

How to Create Stunning Headlines Like a Creative Genius

Anyone can write a headline, but writing great headlines takes practice, effort, and even studying. Creating a headline that compels someone scanning a page to click and read the article is part art and part science.

Most people don’t have time to waste reading content that doesn’t apply to them. Headlines need to convey what the article is about, but it also has to arouse enough curiosity to get the potential reader to click on it.

Creating a headline that evokes curiosity will hint at the subject matter but not give everything away in the headline itself. People will click on headlines that make them curious or arouse emotions. Creating these headlines takes skill and practice.

Some good tips for creating realistic headlines is to start with what your article is about. Then decide whether you want to entertain, educate, or inspire your audience. Try to find adjectives and action verbs about your subject matter that will also appeal to your target audience.

Shake your words up and roll them on the paper. Keep trying until you find a winner. If you rewrite your headline 35 times, you will be surprised at what you can end up with. Don’t get discouraged. Writing compelling headlines and titles takes practice and effort.

Headline Practices to Avoid

  • Over promising
  • Stating the obvious
  • Being too vague
  • Being too wordy
  • A short 500-word “Ultimate Guide”
  • Fake clickbait headlines
  • Keyword stuffing

Title Generators